EN-2. The diverse origins of CSR
Jérôme Ballet discusses the origins of CSR, from the end of the 19th century to these days. He shows that in accordance with periods, the CSR took different forms, and he tries to explain and to
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Jérôme Ballet discusses the origins of CSR, from the end of the 19th century to these days. He shows that in accordance with periods, the CSR took different forms, and he tries to explain and to
Nicolas Postel talks about the two principle views of the CSR: the corporate and the contract-based approaches. He highlights the factors which implied the passage from a "fordist deal" to the current
Bruno Boidin presents the conceptual basis of the Corporate social responsibility (CSR). He points out the triple bottom line, which shows the three goals the CSR has to reach: profit, people, planet.
Michel Capron discusses the current limits of the framework imposed by the CSR, especially in its "mainstream" expression, which is only focused on the company competitiveness. He proposes some leads
Bruno Boidin discusses the different levers which enable an operational implementation of the CSR. He especially distinguishes the top-down and bottom-up approaches. For each approach, he gives
Clément Séhier highlights the issue linked to the search of always lower production costs. He shows the importance of this phenomenon in the "consumer" countries, and he proposes a critical analysis
Françoise Quairel-Lanoizelée presents the diversity of the CSR strategies which are implemented in the companies, distinguishing the "outside business" strategies and the strategies which are
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